We were commissioned to create three videos to highlight Hewlett Packard Enterprise’s presence at IP EXPO at ExCeL in London – Europe’s number one enterprise IT event.
As well as showing event highlights we had to communicate key brand messages about ‘Memory Driven Computing’ as well as showcasing a feature light installation known as ‘The Machine’.
It was imperative that the films were engaging, stylish and in-keeping with brand guidelines.
What we did
Working with the client, we scheduled comprehensive coverage of the exhibition, over two days. We deployed two crews: the first covered seminars, recorded vox pops and event highlights, whilst the second did interviews, created stylised coverage of ‘The Machine’ and captured time-lapses.
Our in-house post production team worked to a very tight schedule to cut and deliver all three films in under a week, including the casting and recording of voice-over.
The films were initially intended for internal use only, but our client subsequently shared them on the global HPE YouTube Channel in 2017.
The client commented: “LOVE IT! Thanks so much guys. Really appreciate all your efforts in turning these three films around so well and so quickly.”