Hitachi – Taking innovation to the next level

  • The Challenge

    Overall, our brief was to take the already successful Hitachi Social Innovation Forum events to the next level, highlighting Hitachi’s role as a thought-leader in social innovation, putting them at the forefront of collaborative creation and open innovation.

    As part of this, our challenge was to produce motion graphics and video content which delivered top production values, engaging interviews with high-profile contributors and a fast turn-around. The videos would be used both externally and internally to raise the profile of Forum events.

  • What we did

    We created motion graphics for display screens across the event and a series of post-event highlight videos. Additionally, our two on-site video editors delivered various outputs for Hitachi social media channels.

    Our team provided comprehensive coverage of the event and conducted a number of high-profile interviews, delivering highlight videos for each day of the event (in London and Berlin).

    We then produced extended versions of each video which were delivered to our client just three days after the Forum.

  • The Effect

    By raising production values considerably from previous Forums, we provided Hitachi with a great platform to position themselves as thought-leaders in social innovation.

    We surpassed our client’s expectations, but of course we won’t stop here, and have already raised our game with a proposal for next year’s events.

    Simon Crouch, Hitachi Europe reflects: “The best ever feedback that we have had from a customer event. Can’t wait to work with you again next year.”