EDF Energy – Working towards Zero Harm

  • The Challenge

    To create a set of powerful communication tools that convey vital safety messages to field operatives in the Energy Field Services (EFS) business unit.

    Our brief was to deliver an interview-led live action film, featuring real employees talking openly about their involvement in real-life safety incidents. Each participant would be encouraged to share the impact of their experience, in both their personal and professional lives.

  • What we did

    We expanded the initial brief to deliver a highly engaging and impactful solution, which is fresh and distinct from previous approaches. Rather than one video, we felt a series of short films would provide punchier messages, that could be absorbed more easily. This also allowed us to hone in on specific messaging for each film.

    The films are centred on a core interview. To enhance the gravitas of the messaging within these interviews we used high contrast ‘chiaroscuro’ lighting – creating a sense of the open and frank discussion. Our goal was to be hard-hitting and memorable.

    To communicate incident scenes, we used an innovative ‘graphic novel’ motif. Using 2D sequences we animated stylised illustrations as panels in the pages of a graphic novel. This echoed the stylised ‘noir’ look used in the interview footage.

    By avoiding the restrictions of multiple live action shoots, we achieved more engaging and detailed content. The illustrations provided a great narrative device and framework for storylines that would really bring the key messages home for viewers.

  • The Effects

    In creating four films, we surpassed the client’s expectations. Most importantly, our approach is highly effective in highlighting the importance of safety. The innovative style was applauded widely across EDF Energy.

    Brian Weston, Health, Safety & Environmental Senior Advisor at EDF Energy commented: “Can I thank all the team at Smyle for their endeavours, and delivery of a 1st class set of videos.”

    Simon Warrilow, Health, Safety & Environmental Advisor at EDF Energy said: “I wanted to express my gratitude for delivering on a such a valuable piece. I am confident that through these films we will raise awareness of the importance of personal behaviours on our journey towards Zero Harm. Thanks again – it was a pleasure working with you all.”